The first step in getting sales reps to adopt a new practice is to demonstrate its value. Given the tremendous opportunities in creating a data-driven approach to sales execution, it is vital to use incentives and tactics that demonstrate the strategic value of data towards revenue and success.
This eBook instructs sales leaders on how to:
- Use dirty data to incentivize sales reps and stop bad behaviors
- Improve performance with a wall of shame – and a wall of fame
- Slide data into sales daily activities
- Empower sales reps to own their book of business