The Truth About Cross-Channel Attribution...

and Why it Does Not Have to be So Painful

Register

Tina Moffett
Analyst, Customer Intelligence
Forrester
Carl Tsukahara
Chief Marketing Officer
Birst

Overview

In a world where the customer is perpetually connected and purchase paths are increasingly complex, cross-channel attribution measurement promises to accurately measure intertwined marketing programs, helping marketers connect with their customers in a contextually relevant way.

Yet, companies struggle to identify the right metrics and technologies needed to help measure these complex marketing exposures.  As a result, marketing departments are left scrambling to analyze performance data across multiple sources, such as email tactics, display ads, direct mail, and more. 

In this webinar, our guest speaker Tina Moffett, an analyst from Forrester Research, will help you interpret the tricky landscape of attribution analysis. Tina will:

· Share the latest trends in marketing measurement and technology.

· Illustrate the challenges and risks inherent in cross-channel attribution measurement – and how to overcome them.

· Outline the core technology capabilities that will help you evaluate marketing analytics and attribution technology.

You’ll also see a demo of Birst and our capabilities around multi-touch attribution. 

 

In this webinar, our guest speaker Tina Moffett, an analyst from Forrester Research, will help you interpret the tricky landscape of attribution analysis. Tina will:

· Share the latest trends in marketing measurement and technology.

· Illustrate the challenges and risks inherent in cross-channel attribution measurement – and how to overcome them.

· Outline the core technology capabilities that will help you evaluate marketing analytics and attribution technology.

You’ll also see a demo of Birst and our capabilities around multi-touch attribution. 

 

Read More

Register